Archive for January 24th, 2011

Why Does It Take Longer To Cook Most Things Than The Package States?

January 24th, 2011 No comments

Don’t you find that practically everything takes longer to cook than the package states?  I do.  Why do most manufacturers get it wrong on the label?  Is it to entice us to buy?  Oh, it only takes 10 minutes to cook — Let’s get it!  The small print should read… But if you want this product to taste good, it’ll really take 20 minutes.  I was reminded of this once again after wrongly conceding the 20 – 30 minute cooking time on a package of dried Split Peas.  Of course I opted for 30 minutes, but at that point I was still crunching on Peas.  And when all was said and done, an hour later they were finally right.  What’s up with that?  Is it just one big, bad psychological marketing ploy?