{"id":19855,"date":"2010-12-09T12:13:47","date_gmt":"2010-12-09T20:13:47","guid":{"rendered":"http:\/\/www.ineedtext.com\/FoodBlog\/?p=19855"},"modified":"2010-12-09T12:13:47","modified_gmt":"2010-12-09T20:13:47","slug":"effective-marketing-the-oil-vs-cream-campaign-changed-a-few-minds","status":"publish","type":"post","link":"http:\/\/www.ineedtext.com\/FoodBlog\/effective-marketing-the-oil-vs-cream-campaign-changed-a-few-minds\/","title":{"rendered":"Effective Marketing: The Oil Vs. Cream Campaign Changed A Few Minds."},"content":{"rendered":"<p><a href=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-011.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-19858\" title=\"Oil or Cream?\" src=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-011-449x337.jpg\" alt=\"\" width=\"449\" height=\"337\" srcset=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-011-449x337.jpg 449w, http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-011-300x224.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/a><\/p>\n<p>Have you seen that <a href=\"http:\/\/www.reddiwip.com\/index.jsp?WT.mc_id=RWGOOG2865&amp;WT.mc_ev=click&amp;WT.srch=1\" target=\"_blank\">Reddi-wip<\/a>\u00a0commercial, whereas Reddi-wip is offered as &#8220;Cream&#8221; for a slice of Pie\u00a0and generic <a href=\"http:\/\/www.kraftfoodscompany.com\/brands\/largest-brands\/brands-c\/cool-whip.aspx\" target=\"_blank\">Cool Whip<\/a> is offered as &#8220;Oil&#8221; for the same?\u00a0 Oil or Cream says the waitress.\u00a0\u00a0Cream of course.\u00a0 Who wants Oil on a slice of Pie?!\u00a0\u00a0If\u00a0Cool Whip is truly made\u00a0of Oil, I don&#8217;t know.\u00a0 You may want to research that yourself.\u00a0 For\u00a0fun\u00a0on Thanksgiving, Chef Lexi and I tested\u00a0Reddi-wip&#8217;s marketing campaign by\u00a0asking\u00a0each guest if he\/she wanted\u00a0Oil or Cream on their Pumpkin Pie.\u00a0<\/p>\n<p><a href=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-016.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-19861\" title=\"Lexi - Oil?\" src=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-016-449x337.jpg\" alt=\"\" width=\"449\" height=\"337\" srcset=\"http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-016-449x337.jpg 449w, http:\/\/www.ineedtext.com\/FoodBlog\/wp-content\/uploads\/2010\/12\/Cost-Plus-Family-Cranberries-etc-016-300x224.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/a><\/p>\n<p>And\u00a0interestingly\u00a0some who usually opt for Cool Whip on\u00a0Pumpkin Pie, chose the Reddi-wip this year.\u00a0 Hhmmmmm, effective marketing?\u00a0 It&#8217;s not like Cream is tremendously better for you than Oil, but\u00a0at\u00a0least\u00a0it&#8217;s what you think you&#8217;re getting.\u00a0\u00a0Cream\u00a0obviously sounds more desirable on Pie\u00a0(or any dessert) than Oil.\u00a0\u00a0Regardless, our final position is this&#8230;\u00a0Reddi-wip and Cool Whip are fine on occasion, but real Whipping Cream is so much better than both.\u00a0 Know that it&#8217;s convenient too, in that it only takes a few minutes to whip up and can be stored in the fridge a few days.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you seen that Reddi-wip\u00a0commercial, whereas Reddi-wip is offered as &#8220;Cream&#8221; for a slice of Pie\u00a0and generic Cool Whip is offered as &#8220;Oil&#8221; for the same?\u00a0 Oil or Cream says the waitress.\u00a0\u00a0Cream of course.\u00a0 Who wants Oil on a slice of Pie?!\u00a0\u00a0If\u00a0Cool Whip is truly made\u00a0of Oil, I don&#8217;t know.\u00a0 You may want to research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3855,178,44,460,1024,1,754,2847,396,1047],"tags":[1862,4428,4429,4430,4427],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective Marketing: The Oil Vs. 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