THE COFFEE BEAN & TEA LEAF® CELEBRATES NATIONAL COFFEE DAY WITH ITS SECOND ANNUAL CBTL® TRADE UP YOUR CUP COFFEE MACHINE EXCHANGE ON SUNDAY, SEPTEMBER 29, 2013 AT ANGELS STADIUM
Trade in any Coffeemaker for a new complimentary CBTL® Americano Machine to create authentic Espresso, Coffee, Tea, and specialty beverages at the touch of a button
WHAT: On Sunday, September 29, Coffee drinkers are invited to the Angels Stadium of Anaheim to celebrate National Coffee Day at Trade Up Your Cup, the second annual event hosted by CBTL®, the Single Serve Beverage System by The Coffee Bean & Tea Leaf®. Guests (13 years of age or older) can exchange any electric Coffeemaker with a cord, for a brand new CBTL® Americano Machine (valued at $149.95, while supplies last). The first 250 people in attendance will also receive a free CBTL® Milk Frother (valued at $49.99, while supplies last). Guests can also load-up on CBTL® Espresso and Coffee Capsules with the one-day promotion of three 16-count capsule boxes available for $20. Last year’s inaugural event took over iconic Sunset Boulevard in Hollywood with overwhelming response. This year’s event, to be held at Angels Stadium of Anaheim in Orange County, is slated to bring in an even bigger crowd. To further celebrate National Coffee Day, bottomless Coffee will be served for guests in line from 6 a.m. – 8 a.m., before the event begins. Coffee-related games and other fun surprises will also be available for guests to enjoy throughout the event. Coffee machines collected during the event will be donated to Goodwill Enterprises to be redistributed across Southern California.
WHEN: Sunday, September 29, 2013
8 a.m. – 2 p.m. (or until supplies last) — Gates open at 6 a.m. with bottomless Coffee
WHERE: Angels Stadium of Anaheim — 2000 E Gene Autry Way, Anaheim, CA 92806
Guest Entrances: Gene Autry and Orangewood entrances only
COST: Trade Up Your Cup is free and open to the public
CBTL® Beverage Capsules will also be available for purchase
RULES: Guests (13 years or older) can exchange any new or used electric Coffeemaker with a cord, for the CBTL® Americano Machine. Exchange is limited to the CBTL® Americano model available in black and valued at $149.95; limit one CBTL® System per person while supplies last. The first 250 people will also receive a free CBTL® Milk Frother (valued at $49.99, while supplies last). Vouchers for the exchange are only valid on Sunday, September 29, 2013.
In 2010, The Coffee Bean & Tea Leaf ® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. With the CBTL® System, customers can recreate their favorite The Coffee Bean & Tea Leaf® authentic espresso, coffee, tea and specialty beverages at home—with just one touch of a button. The stylish CBTL® System comes in a variety of machine models and colors, each featuring a twin pressure system that allows the machine to reach the high pressure needed to make authentic espresso and lower pressure for perfectly brewed coffee and tea. With its sleek Italian design based on the CAFFITALY SYSTEM technology and premium features, this multi-tasker is a welcome addition to any countertop. In addition to selling the system in The Coffee Bean & Tea Leaf ® stores and online at CBTL.com, The Coffee Bean & Tea Leaf ® has teamed with Sensio Inc., a leading manufacturer and distributor of small kitchen appliances, to distribute the CBTL® System in U.S. department stores, mass, discount and big box retailers as well as home shopping networks. For more information, please visit www.CBTL.com or www.facebook.com/CBTL.
Source: Press Release not written by me, but I do have an old Coffeemaker to replace.